SoundOff Signal
SoundOff Signal is a large company in Hudsonville, MI that manufactures lights and sirens for emergency vehicles such as police cars, firetrucks, and ambulances. SoundOff even has a smaller off-road brand called mpower lights. I began my marketing internship here in April 2023 and left in 2024. This job has allowed me to gain valuable experience in social media marketing for a large, industry leading company.
My Responsibilities
My main responsibility at SoundOff was social media marketing. This included content planning, content creation, copywriting, and scheduling posts.
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SoundOff is active on four social media platforms: Facebook, Instagram, LinkedIn, and YouTube.
The mpower line, on the other hand, is active on two platforms: Facebook and Instagram.
While I assisted with the SoundOff posting, I was significantly more involved in the two mpower accounts. After just 3 months of being at SoundOff, I was planning out months worth of mpower content practically on my own.
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While I performed similar duties during my time at Jean Marie's, what makes this experience at SoundOff different is the strict adherence to brand guidelines. I learned how to copy write in specific tones, only utilize specific colors and fonts, and target two completely different audiences (the mpower "off-road enthusiasts" and the SoundOff first responders and dealers).
In addition to social media marketing, I assisted with trade show planning. SoundOff attends several national and regional trade shows each year and I never realized how many moving parts there are behind each event. I attended weekly planning meetings and also worked with local businesses to order props (such as signs) for our booths. I also helped register members of the sales team for these types of events and assisted in the launch of a brand-new trade show campaign. I even got to attend the National Sheriff's Association trade show in July.
Other miscellaneous intern duties I was involved in include:
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Graphic design with Adobe apps (Illustrator, Photoshop, Lightroom, etc.)
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Analytics (Google Analytics and Hootsuite Analytics)
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The launch of the SoundOff EU website
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Trade show campaign "teaser" posts
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CRM email campaigns
