SoundOff Signal
SoundOff Signal is a large company in Hudsonville, MI that manufactures lights and sirens for emergency vehicles such as police cars, firetrucks, and ambulances. SoundOff even has a smaller off-road brand called mpower lights. I began my marketing internship here in April 2023 and left in 2024. This job has allowed me to gain valuable experience in social media marketing for a large, industry leading company.
My Responsibilities
My main responsibility at SoundOff was social media marketing. This included content planning, content creation, copywriting, and scheduling posts.
SoundOff is active on four social media platforms: Facebook, Instagram, LinkedIn, and YouTube.
The mpower line, on the other hand, is active on two platforms: Facebook and Instagram.
While I assisted with the SoundOff posting, I was significantly more involved in the two mpower accounts. After just 3 months of being at SoundOff, I was planning out months worth of mpower content practically on my own.
While I performed similar duties during my time at Jean Marie's, what makes this experience at SoundOff different is the strict adherence to brand guidelines. I learned how to copy write in specific tones, only utilize specific colors and fonts, and target two completely different audiences (the mpower "off-road enthusiasts" and the SoundOff first responders and dealers).
In addition to social media marketing, I assisted with trade show planning. SoundOff attends several national and regional trade shows each year and I never realized how many moving parts there are behind each event. I attended weekly planning meetings and also worked with local businesses to order props (such as signs) for our booths. I also helped register members of the sales team for these types of events and assisted in the launch of a brand-new trade show campaign. I even got to attend the National Sheriff's Association trade show in July.
Other miscellaneous intern duties I was involved in include:
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Graphic design with Adobe apps (Illustrator, Photoshop, Lightroom, etc.)
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Analytics (Google Analytics and Hootsuite Analytics)
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The launch of the SoundOff EU website
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Trade show campaign "teaser" posts
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CRM email campaigns
